Under the guidance of Qingdao Oceantec Valley Authority, Qingdao SME Public Service Center, Qingdao Innovation Institute and Qingdao Oceantec Valley Venture Service Center jointly hosted the first “Expert Online” online live broadcast in 2020. Zhou Hucheng, a domestic public relations and think tank expert at Qingdao Innovation Institute, was invited to share with the entrepreneurs the theme of "How to use public relations to promote enterprises to turn crisis into opportunity in the context of an epidemic".

A sudden epidemic in 2020 has affected the development of China's economy to a certain extent, and many businesses in the industry are suffering severe shocks like never before. Companies face many uncertain factors such as increased labor and operating costs caused by changes in the external environment, and the risk of cash flow breaking at any time. Mr. Zhou Hucheng is well aware of the predicament of enterprises, and based on the current situation of economic development in the context of the epidemic, he guides entrepreneurs to use public relations to promote the development of enterprises under the influence of the epidemic and turn crisis into opportunity.

The special guest of this sharing meeting is Mr. Zhou Hucheng, currently a director of a listed company, an executive director of the China International Public Relations Association, an expert of the Public Relations Research Center of the General Administration of Customs, a vice president of the Chahar Institute and the secretary-general of the International Communications Commission. University visiting professor.

At this sharing meeting, Mr. Zhou Hucheng narrated through the six aspects of creating opportunities, removing falsehood and saving truth, fixing emotions, looking at the six roads, building a system, and taking advantage of geographical advantages. He said that history is always similar, all history is contemporary history, and this epidemic is no exception. Like many historical events, small and medium-sized enterprises are willing to climb with all their heart and energy, and they can turn crisis into opportunity. Regarding the enthusiastic questions from the live audience, Mr. Zhou carefully answered every question. The audience left a message expressing deep gratitude and profound benefits.

In terms of clever borrowing, Mr. Zhou Hucheng mentioned that Qingdao Innovation Institute has a certain think tank advantage, especially the upcoming “Silicon Valley Innovation Acceleration Camp” activity, which can help small and medium-sized enterprises and start-up projects that have entered the development bottleneck to respond in a timely manner. The changing market and efficient use of limited resources to find a representative systemic innovation thinking management model to promote innovation-driven development will have an important effect on the strategic deployment of enterprises during the epidemic.

This live broadcast attracted the enthusiastic attention of entrepreneurs, watching nearly 20,000 people in just one and a half hours. In the face of the epidemic, the entire city of Qingdao, while actively investing in epidemic prevention, has introduced a number of policies to help support resumption of production and benefit enterprises, focusing on epidemic prevention and control and resuming production. Qingdao Oceantec Valley Management Bureau actively responded to the epidemic and promoted economic development and issued a number of measures and launched an online investment program, closely linked to the requirements of high-quality development, giving full play to the advantages of functional area reform system, and proactively launched an online war "epidemic". Enterprises should overcome the current anxiety and difficulties, grasp the development points in the leading economic environment, and take advantage of the convenience of public relations to efficiently and orderly promote the stable development of the enterprise and further promote the transformation of the crisis into development opportunities.